Chaser vs Upflow in 2026: Features, Pricing and Alternatives

Chaser vs Upflow target customers

If you are evaluating both Chaser and Upflow, the honest answer is that they are not really competing for the same customer. Let’s look at who uses each.

Chaser

Sample logos (source: Chaser website, June 2026)

The customers listed on Chaser’s website fit a mould. They are 100-200 employee companies in the UK, across a range of industries like FMCG, media and recruitment.

Upflow

Sample logos (source: Upflow website, June 2026)

Upflow by contrast is a US-headquartered company and most of its website logos are scaling or enterprise B2B tech companies, often based in San Francisco.

Chaser vs Upflow feature comparison

Each company is focused on a different type of customer and their features reflect that.

Chaser

Here’s a selection of Chaser’s core features:

• Debt collection: Chaser’s diverse customers likely have tighter margins than Upflow’s software customers. As a result, debt collection is a key feature on Chaser.
• Early payment discounts: Chaser offers early payment discounts which could nudge customers into paying early, particularly in industries like construction.
• Receivables forecasting: This is available on Chaser’s £899 / month plan, suggesting its mid-sized customer base need these analytics.

Upflow

Let’s do the same for Upflow:

• Team collaboration: Upflow has a big focus on team collaboration and features like a centralised workspace point to customers with a credit control department.
• Analytics hub: Upflow emphasises its analytics hub with metrics like DSO, CEI and advanced drill downs. This is again designed for mid-size and enterprise customers.
• Financial Relationship Manager: This is an Upflow-specific term that they define as meeting the needs of B2B businesses in the post-hypergrowth era. This is Silicon Valley language for Silicon Valley companies.

In a nutshell, Chaser’s features focus on mid-sized customers in more traditional industries with tighter margins.

Upflow’s features point to mid-sized and enterprise customers with bigger finance teams primarily working in tech.

Chaser and Upflow pricing comparison

On pricing, they are more similar. Both companies have pricing that is structured around your company’s annual turnover, which means costs scale with the size of your business. We have written a page comparing Chaser and Upflow pricing but in summary:

Chaser pricing

Starts at: £199 / month

• For companies with up to £4 million turnover
• Includes up to 30 email templates and 4 workflows

Top priced plan: £899 / month

• For companies up to £100 million turnover
• Includes multi-entity support, dedicated account manager and receivables forecast

Upflow pricing

Starts at: $440 / month (TrustRadius, Upflow does not publish)

• For companies up to $10 million ARR
• Insight, automation, resources Top priced plan: $880 / month (TrustRadius, Upflow does not publish)
• For companies up to $50 million ARR
• Build foundations for rapid growth

The issue with both is that they are priced to scale with revenue. This might work for Upflow’s most well-funded tech customers, but will be tricky for others.

Alternative to Chaser and Upflow

There are two reasons to look for a different tool: high prices or irrelevant features.

In either case, Trove is a great alternative. Here’s a whistle stop tour of Trove’s customers, features and pricing.

Trove target customers

Trove works with SMBs with an annual turnover of up to £30 million across the UK, Australia, New Zealand, Canada and the US.

Trove’s customers generally look for excellent value. We work with not-for-profits, construction and recruitment because we get the job done without breaking the bank.

Trove’s customers use Xero, FreeAgent, NetSuite and Stripe.

Trove features

Trove is a light-weight product focused only on collecting unpaid invoices. Trove can:

• Send invoice reminders according to your schedule via your email domain
• Activate policies like payment plans and late payment fees
• Onboard unlimited users for your whole team

Trove does not focus heavily on advanced analytics, debt collection services in-house (we refer you if needed) or credit checking.

Trove pricing

Starts at: £50/month

• For any company (no turnover limits)
• Includes all features above for Xero, FreeAgent and Stripe

Top priced plan: £265/month

• For any company (no turnover limits)
• Multi-entity and custom support
• Includes integration with NetSuite and Dynamics

Trove is not priced on revenue, so you only pay the fixed monthly price no matter what your turnover is.

Feature comparison

Here is a comparison of all three tools side-by-side:

Feature	Trove	Chaser	Upflow
Pricing starts at	£50/month	£199/month	Upon request
Fixed price per month	✅	-	-
Invoice reminders	✅	✅	✅
Sends via your domain	✅	✅	✅
Cash flow forecasting	-	✅	✅
Payment policies	✅	✅	✅
Advanced AR analytics	-	-	✅
Debt collection	-	✅	-
Credit checks	-	✅	-
Xero, FreeAgent	✅	✅	✅
Sage, NetSuite	✅	✅	✅
Free trial	✅ 30-day	✅ 10-day	- Analytics only

In summary

Where Chaser is stronger

Debt collection services. Chaser includes an integrated route to debt collection if automated reminders fail.

Credit checks. Chaser offers credit checking on higher-tier plans, which helps you assess the risk of new clients before extending payment terms.

Where Upflow is stronger

Analytics and reporting. Upflow’s dashboards appear significantly more sophisticated than Chaser’s. If you need detailed AR analytics - DSO tracking, billing cohort analysis, cash flow forecasting, risk scoring by account - Upflow is the better tool.

Scale. For businesses managing a high volume of invoices, Upflow’s workflow customisation and team collaboration features are more powerful. It’s built for finance teams, not just business owners.

Where Trove is stronger

Focus. Trove is focused 100% on automating the work of collecting unpaid invoices. If you don’t need add-ons like debt collection, credit checks and advanced analytics, Trove is a great choice.

Value. Trove starts at £50/month and covers the core functionality most SMBs actually need: automated reminders from your own email address, multiple workflows by customer type, pre-due-date reminders, email bounce monitoring, and direct integrations with Xero, Stripe, FreeAgent and NetSuite.

For businesses that outgrow their accounting platform’s native reminders but don’t need the full weight of Chaser or Upflow, it’s worth a look. A 30-day free trial is available here.

Which should you choose?

Choose Chaser if:

• You’re a mid-sized UK business that wants an automated chasing tool
• You occasionally need built-in debt collection
• You run credit checks as part of your process for working with new customers

Choose Upflow if:

• You’re a scaling or mid-market business with a finance team that needs full AR visibility
• Advanced cash collection workflows and analytics are important to your operation
• You’re running NetSuite and want deep integration
• You’re comfortable with quote-based, revenue-linked pricing

Consider Trove if:

• You want fixed pricing that is not revenue-based
• You want to focus on reducing your unpaid invoices without all the bells and whistles
• You want to start with a 30-day free trial before committing