We exist so you spend less time manually chasing invoices.
Your customers do want to pay. They're just busy. Or the invoice went to spam. Or the PO is out of date.
This all requires manual work. Or Trove.
How it started
We used to spend hours each month chasing down unpaid invoices, despite using Stripe to automate payments. Failed cards, missing POs, email bouncing. We've seen it all.
Out of this frustration, we
started Trove in May 2025 to solve this problem for SMBs without a huge finance team.
How it's going
The product works when our customers collect their unpaid invoices so this is the main metric we track.
As of September 2026, we have helped small businesses collect £21.8m across five countries.
We count invoices that are paid after an action is taken on that invoice in Trove e.g. late fee applied, reminder sent.
How we're different
We are bootstrapped which means we haven't taken outside investment. Because of this, we can afford to take things more slowly and thoughtfully.
In practice, you'll find Anna or Robin responding to every question or bug. If you need a new feature, we'll probably build it.
Looking for help? Our Product Support gives you a direct line to the founders.
Get support