We exist so you spend less time manually chasing invoices.

Your customers do want to pay. They're just busy. Or the invoice went to spam. Or the PO approval team only works in months with a P or O in them.

Trove solves the long tail of reasons an invoice isn't paid on time.

How did we get here?

We're Anna & Robin. We launched Trove after seeing similar problems at companies we've worked at. We launched in 2025, met our first paying customer a few months later and have been growing every month since.

Anna TM

Anna TM
CEO & Co-founder

LinkedIn
Robin Sonefors

Robin Sonefors
CTO & Co-founder

LinkedIn

Why we're different

We believe products get good if you spend most of your time listening to customers. As a result, you'll find either Anna or Robin responding to every question, bug or feature request.

Looking for help? Our Product Support gives you a direct line to the founders.

Get support

How we price

You pay a fixed monthly fee based on the features you need.

Thousands of invoices? Same fee.
Onboard the entire team? Same fee.
Recover millions in a few months using Trove? Same fee.
(We have customers paying us £50/mo in this position.)

Want to see it in action? Book a demo with Anna.

Book a demo

Is it the fastest path to a billion dollar business? No. We should probably do what everyone else does and charge on revenue tiers. But we've been burned using software that does this in the past, so we'll be sticking to that fixed monthly fee.