What prompted 4Site Recruitment to look for a new credit control tool
4Site was already using a credit control tool, but a pricing change pushed their bill up sharply
without adding any features. Their existing tool also had limitations. The automated emails were impersonal which risked upsetting customers, and there was limited visibility of which
debtors were improving or deteriorating month to month.
All these issues made 4Site look for an alternative
and their financial advisor recommended Trove.
Why 4Site Recruitment chose Trove as their credit control software
Trove ticked all their boxes: a Xero sync, notes and reminders so the team could collaborate, and statements sent out automatically every month. “The price was also an advantage,” says Daniel Gilmour, Director at 4Site Recruitment. At £50 / month fixed, it was a 75% reduction in price on their previous software.
Outside of the must-haves, three of Trove's features stood out to Daniel and the team. Firstly, its debtor reporting gave 4Site visibility for the first time into which customers needed extra attention. Complementing this were custom email templates that anyone on the team could use to send a one-off chase in a few clicks. "You can just jump in and send an email in the right tone of voice. It's quick for you and not so spammy for customers."
Third and final was the ability to get notified if a customer's invoices became more than 50 days overdue. This was important to 4Site Recruitment for insurance purposes and a feature they hadn't seen on any other platforms they considered.
"Trove have put in new features every time we've asked."
After a 30-day trial, 4Site signed up to Trove's Essential Plan. Since signing up, the platform has continued to adapt to their needs: "Trove have put in new features every time we've asked." This has helped the 4Site Recruitment team improve their credit control further over time and led to a 17% drop in Days Sales Outstanding within 3 months of using Trove.
Before Trove
DSO
Steadily climbing
Days Sales Outstanding peaked in March before 4Site Recruitment switched to Trove.
Emails
Off-tone and blunt
Email chasers automatically sent through the old software were off brand for 4Site.
Pricing
£200 per month
Previous credit control software was priced in revenue tiers, putting 4Site's price at £200/mo.
After Trove
DSO
Dropped 17%
DSO decreased by 17% within 3 months of starting to use Trove in April.
Emails
Right tone of voice
Trove's quick chase templates gave the team control over customer communications and tone of voice.
Pricing
£50 per month
Trove is priced on features, not revenue, so 4Site's price is fixed at £50 no matter what.